Research into Music Channels and Target Audiences

MTV

1.     Who is the target audience and why?

MTV’s target audience mainly consists of the young adult demographic 12-24 year olds, due to offering reality TV shows that feature wealthy teens and young adults, in which the audience are then able to relate to their lifestyle with ease.

2.     What type of music does the channel play and why?

The music MTV plays is mainly chart music, for example consisting of the top 40 within a certain time period. This is in order to appeal to their general mass audience of 12-24 year olds.

3.     Identify 3-5 examples of artists that feature on a regular basis

·      Rihanna

·      The Script

·      Chris Brown

·      Will.i.am

·      Jessie J

4.     How is the channel used as a form of branding?

The ultimate significance of the MTV logo is to help their audience identify the brand. MTV has numerous international sister channels that include VH1, Comedy Central, Nickelodeon, Nicktoons. Through being affiliated with many other channels, to MTV it is free advertising, due to the amount of brand coverage they get, therefore the company are able to gain a larger target audience as brand awareness increases.

5.     How does the logo appeal to the target audience?

The MTV logo appeals to an audience; its clear, bold and the colours being black and white contrast

Vh1 

1.     Who is the target audience and why?

The target audience for Vh1 attracts viewers between the ages of 25-44 providing a mixture of music. 

2.     What type of music does the channel play and why?

The music channel plays a combination of 80’s music, contemporary and nostalgic feel-good playlists which embrace celebrity culture within reality shows. This is to appeal to the target age range’s era.

3.     Identify 3-5 examples of artists that feature on a regular basis

·      Madonna

·      Whitney Houston

·      R.E.M

·      Tina Turner

·      Michael Jackson

4.     How is the channel used as a form of branding?

The colors used for the Vh1 logo conotate for the 80’s style with the use of mainly pink, yellow, green and blue and the channel adopts advertising specifically for the target audience age range.

5.     How does the logo appeal to the target audience?

The logo appeals by the use of coloring being eye catching and memorable to the audience, and also being representative of the style of music and the year. 

BOX Television

1.     Who is the target audience and why?

The Box targets young audiences between the ages of 18-25

2.     What type of music does the channel play and why?

The box plays new and upcoming music in various genres including pop, hip-hop, R’n’B, Urban and House. This is to target a larger audience with the large variety of music style. By hosting music chart shows which incorporate all these genres, audiences are more attracted to viewing. 

3.     Identify 3-5 examples of artists that feature on a regular basis

·      Rihanna

·      Calvin Harris

·      Rudimental

·      Jay Z

·      Justin Timberlake

4.     How is the channel used as a form of branding?

The Box is used as a form of branding for contemporary music by marketing a wide range of artists, events and fashion. The consistency of colors used throughout the advertising and branding of the music channel go alongside the music style and make it appealing to the wide target audience.

5.     How does the logo appeal to the target audience?

The logo appeals to the target audience by its visual elements representing the word ‘BOX’, by the boxy style of font. The use of black is bold and eye catching so the audience remembers the logo. 

Scuzz

1.     Who is the target audience and why?

Scuzz targets viewers aged between 18-30 that enjoy heavy rock and metal music

2.     What type of music does the channel play and why?

The channel plays a broad range of rock including pop-funk and metal to target audiences that enjoy the subgenres that aren’t played on many radio stations. 

3.     Identify 3-5 examples of artists that feature on a regular basis

·      Slipknot

·      Enter Shikari

·      You And Me At Six

·      Deaf Havana

·      Ozzy Osbourne

4.     How is the channel used as a form of branding?

5.     How does the logo appeal to the target audience?

Kiss

1.     Who is the target audience and why?

Kiss targets young listeners aged between 15-24

2.     What type of music does the channel play and why?

Kiss employs genres such as Hip Hop, Drum and Bass, R’n’B, Grime, Dance, Garage, Deep House and Dubstep. As Kiss is an iconic youth brand, these genres cover a large audience bass and give variety to the station to entice more listeners and viewers. 

3.     Identify 3-5 examples of artists that feature on a regular basis

·      Duke Demont

·      Calvin Harris

·      Chase and Status

·      Rihanna

·      Tinie Tempah

4.     How is the channel used as a form of branding?

Kiss is used as a form of branding for the latest music, as well as to unite the old music which are seen as true classics that are forgotten about.  It markets a massive range of artists and music events

5.     How does the logo appeal to the target audience?

The logo is seen as youthful with the colour giving a calm, fresh feeling relating to the vast range of music played, mixing between the old and the new. The shape besides the clear and well sized font gives the idea of an open mouth about to eat away the letters which in my interpretation humors an audience and brings it a little life.