Digipak Reflection

When creating my digipak I aimed to include a number of key elements, in order for all of my ancillary products to come together and make a smooth connection with one another. The reasoning behind creating this digipak was to promote Georgia and her album as a commodity and build a greater relationship with our target audience. This is achieved through giving the audience an opportunity to learn a little and understand more about Georgia as a artist, as well as a person. I aimed to include conventional elements in the way that Florence and the machine did, making the genre clear to our audience. The digiapk personally created by myself will be displayed below:

My digipak images were edited by myself in Photoshop CS4 as I felt it was a program I was most in-control of. I followed the conventions of the indie genre by using simplistic photographs, editing them very slightly but effectively. I kept the editing effect used on each slide very similar, as I wanted to create a general flow. The type of lighting creates an interesting vibe;one that mysterious, edgy and a little diverse, yet still remaining within indie genre. When carrying out the photoshoot we shot Georgia in numerous angles, with some including her personal guitar that is seen in her performance. A guitar is one of the most conventional elements of an indie artist, so much so that it is almost expected within this particular genre. The fact that we've included a guitar portrays to the audience that she is not only talented through her voice, but also instrumentally talented, which promotes a sense of purity. With the colour choices my group and I have chosen, with the added effect I feel that it's eye catching and will draw in an audience, as well as give them a better understanding about Georgia and her music.

Our group chose a target audience of adolescents, between the ages of 13-24. In my opinion I feel that the image we have created for Georgia appeals to this target group, in the way that . In comparison to the typical indie conventions, we as a group wished to rebel against a few, making Georgia a little diverse, however still following most. We have done this mostly through clothing, including many elements of black to create mystery and rebellious behaviour, which is backed up by some of their actions, for example smoking within the Brick Lane shots. However even so, we have also chosen strictly indie outfits, for example in the Camden and performance scenes. The denim shirt, red bandana, lipstick and scarf, black skirt, jacket, tights and boots gives a mixture of both conventional and unconventional elements. This outfit promotes her fun, bubbly and genuine personality to our audience, and her particular style is very relatable to the age group; something common and affordable. As a group we chosen to name the album 'Gypsy Night', however this is something I still yet need to include on the front cover of my digipak. Within my front cover I decided to choose a picture that seemed dominant, making Georgia appear powerful and owning her stage. I did this through a low angle shot within the forest, a place that doesn't detract any attention away for our commodity. Again she is dressed in her performance clothing with her hand strongly gripping onto her guitar to show the audience what she is all about and what she stands for as an artist. I wanted Georgia to stand out amongst the mainstream, yet letting the indie genre shine. I feel that having an angled shot like this builds a relationship with our chosen target audience as they look up to aspire to be her; making the digipak even more of a success.

Obviously there are many changes I'd like to make on my digipak; one being to include a release date and albumn name onto my 1 digipak slide, as well as make the writing on the thank you note clearer for our audience to read. I would have liked to write a lyrical quote on the front cover, something that is inspirational and remembered by our audience giving Georgia something extra against her rivalry indie artists.