When the group and I were given the task of creating a digipak, each group member individually created a paper version getting our original ideas on paper of what we thought would be successful and conventional. In order to develop our ideas, we all created our individual digipaks on Apple Macs; editing them on Adobe PhotoShop. This was followed by a discussion to decide who's were best within the group, or have the option of combining different slides from each group member.
Alongside the magazine advert, again the
group and I felt that Drew’s skills in Photoshop and use of editing techniques
outdid all of ours in terms of quality and being edited conventionally, therefore going with his as our final. All
conventions were followed in terms of using simplistic images, yet edited in a
dynamic way, remotely to become eye-catching for our target audience. Conventional indie digipaks are simplistic, with little effects on top so that the purity of the artist and meanings behind individual songs are not lost. As a group we felt that keeping it simplistic, however including various editing layers will convey our editing skills and create an edge to our artist; that Georgia's not exactly the same as all other indie artists. A variety
of effects and filters were used in a dynamic way to create a unique and
mysterious vibe on each slide of the digipak, giving the impression that she is
a down to earth and talented artist, yet edgy.
In relation to the magazine advert, again we
included images of Georgia during her performance seen in our music video. She is seen holding the guitar in order to promote the genre, as well as how much of a talented musician she is. Often an audience will assume that when a
performer sings alone with their guitar, the lyrics are deep and meaningful to
them, which in fact builds a greater relationship with the audience. First I will be looking at my group member, Georgia's digipak;
Georgia has followed indie conventions by using simplistic images and editing styles. Within our music video we have incorporated and edge to the indie genre, making her a little different to the typical indie artist. Georgia has conveyed this edge within her digipak with creates a great link and flows between the two media products. She has incorporated graffitied brick walls, a scruffy/gagged font and included a ripped paper effect. This unique effect will appeal to a teenage/ young adolescent audience as it comes across as youthful, fun and interesting to the eye. Georgia has also included pictures involving the guitar, to again promote the indie genre, as well as herself being a singer/songwriter and musician. Throughout her digipak she has dimmed her images, and brightened her text. This is very common within the genre, as indie artists would rather be known for their name and music over their image as the music holds a greater, more personal importance.
Rhianna's digipak:
The images in which Rhianna has used within her digipak are conventional to the indie genre, especially with the use of the guitar. However, there is no dominant theme throughout her digipak as the tints and effects used differ in each slide. Two of the slides being the front and back include the same font in white, which does in fact clearly stand out against the photo background. The font used is the same scruffy/gagged one used in Georgia's which I feel is the best font for our digipak. I feel that she could improve her digipak by using a better range of editing techniques to show her further development in Final Cut Pro X. I also find that Rhianna would have made her thank you note slide better by using more conventional text, like seen in her final slide.
Drew's digipak:
Drew has followed the majority of conventions, as well as showing the elements in which we rebel. He promotes Georgia as a commodity, creating awareness of her, her image, name, as well as the album itself. Drew has detailed all her songs like the rest of us and the CD slide has been made dynamically in the way she plays with fire. This makes a direct connection to our ending scenes within our music video, being backed up by the connotation beside it, creating a general flow between ancillary products. Drew has also included the two slides that focus purely on Georgia herself with no additional text; this enables the audience to understand her personality a bit better, creating more of a relationship.
Like all group members Drew has used the same images from when we filmed our performance section of the music video; which involves the same clothing, hair, makeup, location and so on. He uses these pictures in his magazine artist as well, creating a continual flow between all products. This clothing worn, we though was most conventional to the indie genre; red bandana, and lipstick, Dr.Martins, tartan scarf, denim shirt and so on. All elements of her style connote the genre itself, as well as Georgia, our commodity.
To conclude, I feel our final group digipak, magazine advert and music video will feed off each other as they all have that direct link. With the magazine advert being the starting point; promoting Georgia as a new and upcoming artist which will instantly draw in a readers attention. The textual content will become memorable, which will as a result spark off the idea to buy the album or look the video up on YouTube, in order to gain a greater insight to what she as an artist is about.
My digipak:
Georgia has followed indie conventions by using simplistic images and editing styles. Within our music video we have incorporated and edge to the indie genre, making her a little different to the typical indie artist. Georgia has conveyed this edge within her digipak with creates a great link and flows between the two media products. She has incorporated graffitied brick walls, a scruffy/gagged font and included a ripped paper effect. This unique effect will appeal to a teenage/ young adolescent audience as it comes across as youthful, fun and interesting to the eye. Georgia has also included pictures involving the guitar, to again promote the indie genre, as well as herself being a singer/songwriter and musician. Throughout her digipak she has dimmed her images, and brightened her text. This is very common within the genre, as indie artists would rather be known for their name and music over their image as the music holds a greater, more personal importance.
Rhianna's digipak:
Drew's digipak:
Drew has followed the majority of conventions, as well as showing the elements in which we rebel. He promotes Georgia as a commodity, creating awareness of her, her image, name, as well as the album itself. Drew has detailed all her songs like the rest of us and the CD slide has been made dynamically in the way she plays with fire. This makes a direct connection to our ending scenes within our music video, being backed up by the connotation beside it, creating a general flow between ancillary products. Drew has also included the two slides that focus purely on Georgia herself with no additional text; this enables the audience to understand her personality a bit better, creating more of a relationship.
Like all group members Drew has used the same images from when we filmed our performance section of the music video; which involves the same clothing, hair, makeup, location and so on. He uses these pictures in his magazine artist as well, creating a continual flow between all products. This clothing worn, we though was most conventional to the indie genre; red bandana, and lipstick, Dr.Martins, tartan scarf, denim shirt and so on. All elements of her style connote the genre itself, as well as Georgia, our commodity.
To conclude, I feel our final group digipak, magazine advert and music video will feed off each other as they all have that direct link. With the magazine advert being the starting point; promoting Georgia as a new and upcoming artist which will instantly draw in a readers attention. The textual content will become memorable, which will as a result spark off the idea to buy the album or look the video up on YouTube, in order to gain a greater insight to what she as an artist is about.
My digipak:
This post demonstrates proficient group planning discussions of the final group digipak. You have evaluated the different designs well and you have considered the strengths and constructive areas well. Although you have reflected on your design in a different post, you still need to include your design, to demonstrate further planning techniques.
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