Rough Cut

A rough  cut is very important to consider, as it allows myself and the group to reflect on what we have produced so far and discuss areas that need improvement. Obviously, throughout editing all of the group have collectively made input, however there is always room for improvement once it's all put together. For example a shot may just need a different editing technique, which is something we as a group can all play around with to find the one most suited.

(http://www.youtube.com/results?search_query=The%20Apple%20Tree%20roughcut%20&sm=3)

It is imperative to to share the video to an audience in order to gain feedback, as feedback is vital. It is so important to consider audience feedback as as it is an outsiders opinion, that can in fact make a huge difference. Everyone has a different music taste, and prefers specific music genres, but even so their opinion should always be valued and considered.

Myself and the group felt it was a good idea to share our rough cut with Facebook via YouTube, as they are book successful, mass populated sites that are always receiving feedback. I felt that this route was essential as they are both huge social networking platforms that will be able to provide us with some feedback. Once uploading we began gaining viewers, with some even sharing the link which was most helpful and portray the capability of recent technology. YouTube in particular is a

site for anyone to view, therefore the mass are exposed to it and are able to share with myself and the group whether they like or dislike it, with some giving informative comments. As time passed we began gaining viewers and even received some 'Likes'.

I also took another approach to this task and asked friends and family what they thought and where improvements could be made. I received a comment stating '"This is a great video, however some of the performance singing is out of time"' by a teacher within West Hatch Sixth Form. He also requested us to '"revaluate your work"'. These comments we instantly took on board as we knew we had so make sure that all singing in the performance was intime with the voice over, but instantly we had relevant and useful feedback that we are able to use. A young girl named Daisy also left a comment simply stating '"Very indie, love it"'. Now this comment boosted our confidence as instantly she recognised the genre and approved of what we had achieved so far. This upped our ego as we thought so hard on following most conventions. To my surprise we were even left with a comment on Facebook by Danielle Wood '"So far so good Jenna, keep it up!"'. All these comments, being some bad, some good allows us to take on board what others think and make corrections.

This feedback will assist me with finalising our final music video, as we would have received comments detailing areas we have done well in, as well as areas we have not. This information allows to make changes and making the majority of the audience happy, in order for the video to be a success.