Tuesday, 17 September 2013

Research and Analysis of a Star and Dyer's Theory


The points that you have included above shows some understanding of how your chosen artist has changed and developed over the years. However, the points that you have included on each music video is too basic and does not show any knowledge and understanding of Goodwin's theory, target audience or style. You need to make this adjustments to your post to develop your understanding further. 

Finally you also need to embed Dyer's star theory within this post


 Research and Analysis of a Star and Dyer's Theory

 

I will be analysing the artist Miley Cyrus and the way she's changed over the years. The reason I have chosen Miley is because as a child I watched Disney Channel television series Hannah Montana, where she was seen as a teen idol to all viewers due to her sweet and inncocent characteristics; such as having a genuine personality, she wore no makeup, she wasn’t materialistic in terms of what she had portraying a normal teenage girl, something that other teenagers could relate to, but in Miley’s case fortunate enough to get lucky with her fame, however within the show kept the two lives separate to keep normality within her life.

In the year of 2007 is where her singing career started by signing a recording contract with Hollywood Records. However in 2006 she recorded her first song 'The Best of Both Worlds' which became the theme song of the series Hannah Montana. The genre of the song comes under bubblegum pop which is aimed to appeal to the pre-teen and teenage audience. The song’s lyrics clearly state the story line of Hannah Montana of a teenage girl Miley Steward living a double life '"You go the movie premiers, (Is that Orlando Bloom?), Hear your songs on the radio, Livin' two lives is a little weird, But school's cool cuz nobody knows"'. Within the video Hannah Montana is dressed in unfashionable child-like clothes consisting of light blue jeans, a sequin top with a cropped jean jacket buttoned up on top and cowboy boots, all of which linked to her fictional place of birth being Crowley Corners in Tennessee. The type of clothing reveals no flesh and minimal amounts of makeup are worn giving her a plain and normal teenager look, which in fact made her the role model she was to the tween market. The dance moves used on stage within the video are kept very simple and straight forward which did in fact link in with the ability of the typical tween audience.

Miley Cyrus Cant Be Tamed 01The second video of Miley’s I will be analysing is ‘Can’t be Tamed’ released in 2010, her last song before changing to RCA Records in 2013. The genre of the song comes under dance-pop/pop which is generally associated with up-tempo music. The song lyrics begin to explain that she intends to break free of expectations and constraints that have developed within her fame, however wishing she is not to be changed by the lifestyle she lives and the media that follow. Instantly the audience are aware of her growth from the well-known Miley Stewart seen in Hannah Montana to a young woman. This is shown through the change is style; Miley’s hair in backcombed, the amount of makeup worn, for example fake eyelashes, heavy eye shadow and so on in comparison to the amount in ‘The best of Both Worlds’ has increased, she is dressed in a skin-tight leotard with knee length boots all of which are black. The colour black suggests darkness and rebellious behaviour, which links to the lyrics and not wanting to follow the media’s orders of being a particular way. The way in which she conveys herself to the audience within the video, consisting of promiscuous dance moves, mentioning men and how they all chase her ‘”Every guy, everywhere just gives me mad attention, Like I’m under inspection, I always get a Ten, ‘cause I’m build like that”’ shows how much she has matured since being the ‘teen idol’. In my opinion this song is a way of Miley showing the media how she has truly grown as an artist, which suggests she wants to break free (shown literally through the metaphor of being a bird in a cage) from the ‘Disney’ label of the amateur Hannah Montana that she’s been placed with within the industry, that in fact she wishes to branch off into more developed and professional routes.
 

The second most recent music video released in 2013 by Miley Cyrus is ‘We Can’t Stop’. This song portrays to the audience a drastic change within her image, her hair being the most obvious; going from long brown hair to a short, boy-like hairstyle dyed bleach blonde. In the opening shot Miley is seen cutting off her probation tag that is currently wrapped around her ankle with enlarged scissors which instantly suggests rebellious behaviour. Her performance contrasts to her previous videos, for example in ‘Best of Both Worlds’ being innocent and child-like to provocative and seductive in ‘We Can’t Stop’; this includes the well-known ‘twerking’ dance move being repeatedly acted out, actions such as kissing a Barbie doll in the pool, a figure that are usually associated with children, playing around in the pool in a see-through swimming costume with other women, to then play fighting on the floor; both of which suggests she may be bisexual which is seen attractive an even larger target audience. These actions promote her current behaviour change within the industry which makes her stand out from the rest. Miley’s clothing consisting of skin-tight leggings and a crop top/ skin-tight leotards also creates a major contrast in the way that most of it is predominately white, the colour of innocence. However the colour whites meaning does not match Miley’s behaviour shown within the video and the fact that it is incredibly revealing. This video and Miley’s new performance strategies has in fact created a large amount of controversy within the industry in the last few weeks, particularly following the performance at VMA’s; performing ‘We Can’t Stop’ to then being a contribution act to Robin Thick.

1 comment:

  1. The points that you have included above shows some understanding of how your chosen artist has changed and developed over the years. However, the points that you have included on each music video is too basic and does not show any knowledge and understanding of Goodwin's theory, target audience or style. You need to make this adjustments to your post to develop your understanding further.

    Finally you also need to embed Dyer's star theory within this post

    ReplyDelete