Planning Cinematography

The purpose of cinematography is to capture various images, put in an order to create a narrative and relationship with an audience. It gives an audience an understanding of what the song is about, portraying an artists personality, feelings and emotions. Cinematography is also a way of identifying and highlighting importance, for example that characters within the music video and who the artist is. It is important that my group and I use shots that are conventional to our narrative and genre.

When discussing which shots we wish to use within our music video, we as a group need to make sure that we have a variety, in order to keep the audience interested or else we run the risk of the video becoming bland and boring. One shot we felt would be successful was a focus shot. This shot will focus on the fallen apples placed on the ground; this will highlight significance between lyrics and visuals which creates understanding for an audience. The fact that it follows elements of Goodwin's theory through the use of apples is conventional to our narrative, and also highlights the metaphorical representation of their not so perfect relationship. However, unfortunately as a group after much discussion we have changed the image of our video, therefore wanting to drift away from the typical codes and conventions, and instead rebel against them slightly. So instead we would like to replace the focus shot on apples with a long and focus shot on 'The Apple Tree' pub. This will keep the significance between lyrics and visuals alive and will also portray to the audience that this pub holds something special for them as a couple, somewhere central where most memories have been made.

Another shot we intent to use is a close up. The close up will be of Georgia's guitar and will focus on specific instruments we are using within the video. By using a guitar highlights to our audience

the effort our group have gone to; learning the notes on the guitar so that the video is filled with quality, making it more realistic and eye catching. This close up will also create clarity to our audience that we as a group do follow some of the typical codes and conventions of our chosen genre, which makes the video very effective due to diversity throughout, keeping the audiences attention and not losing their concentration.

A third camera shot we wish to include is a high angle shot. The high angle shot will portray Georgia and Drew standing still in the middle of a fast moving crowd at night by Liverpool Street station. The fact that their stood still together whilst a wide range of diverse people move around

them, highlights how exclusive they are as a couple and are so in love. Although the image of the music video has changed to a more dark, eary and edgy look, this shot has underlying relation to the typical codes and conventions portraying such a strong relationship. This high angle shot will catch an audiences attention emotionally as most can relate to it or aspire for it later in life.

We as a group would also like to use a mid shot of the couple next to a bonfire as it burns. This will leave the location a mystery to the audience and gives the video an edgy vibe, being unique and different. It will be shot in low key lighting and the fire itself will be the only source of lighting. The fact that the lighting is limited will almost create silhouettes of the two, but still making it obvious to the audience what they are doing, such as melting marshmallows. This effective shot will create a relationship with the audience as they become aware of the couple bonding together which will emotionally touch them. It will also highlight diversity and make it interesting to watch, as we constantly change our location, lighting, camera shots and so on to create a memory effect of their relationship through time.

Our target audience will be able to build a relationship with the characters within the video through the variety of camera shots, all coming together to create a successful story on a typical teenage relationship. The facts that Georgia is such a relatable character in the way they she dresses and the lyrics she sings, makes it so easy for an audience to emotionally connect to.