Planning Editing

Editing is important within our music video as it is the way in which the video itself is put together through different shots, creating a final product that flows throughout but creating continuity. It is responsible for making the music video run smoothly to create a variety of different emotions and effects, without jumpy and unrelated shots in between. It gives the audience a greater understanding of the narrative and conventions of the music video, which as a result draws in their attention if the editing is done well. Editing is also responsible for highlighting main characters and portraying the narrative with the underlining meaning. By putting simple shots together, adding cuts and transitions creates a story; something that's visually appealing for an audience to watch, understand the concept of and listen to. Final Cut within my group is used to edit and with the variety of tints and effects provided we are able to play around; finding out which suits what shot best, which can as a result makes it run smoothly so that an audience can enjoy it.

Obviously a majority of our music video is to connote the past and all the memories that are shared by 2 people in a relationship in the present. This is done through flashback editing styles. A flashback is a scene that takes the person in the present back in time to a specific time in their lives they wish to remember, recounting events that have happened in the past. There are many effects in which can make it obvious to our audience that the scene is

from the past, for example putting colour effects on top such as grey-scale, monochrome or sepia, if the picture is choppy or slightly blurred and so on; this given the audience clarity on how to differentiate past from present, however it's made even easier to do so in our music video. Within our music video the chorus will represent the present and the scenes in between will represent the past. We will also differentiate through lighting and adding colour effects on top, as well as possibly rounding the edges of the picture shown. I feel that these effects are conventional due to what it's portraying; memories of a love story and this is the path my group and I have chosen to go down. This will build a relationship with the audience as they will understand the characters relationship and that through time the amount of memories that form holds a great significance in someones life, which in most cases people can relate to even through family members.  

Another editing style the group and myself wish to use is the predominant style being continuity editing. Continuity editing is the technique that gives the impression that the edits are motivated by the events in the reality on

screen. It enables the video to avoid the intrinsic discontinuity of the editing process to establish a logical flow

between individual shots. Where we have a variety of locations this will enable us as a group to make it run smoothly and make logical sense to our audience. Having this continuity running through the video builds a relationship with the audience as they understand whats going on, the underlying purpose, the characters emotions and so on. This is a typical editing style that follows our genres codes and conventions as it needs to make sense, and in order to so so it needs to run smoothly.

A different editing technique that was used were jump  cuts. A jump cut is where a sequel of shots are taken of the same subject from different angle that only vary slightly. This effect communicates to an audience of time passing. It enables the audience to understand time passing, however showing it in a way that is quick. Jump cuts also draw attention to the subject that is moving, which in this case is Georgia and Drew moving around throughout the night. This editing technique gives our audience a greater understanding of their relationship and underlying emotions that although what seems a perfect, happy relationship, there are actually unresolved issues. I feel that this is conventional in terms of linking lyrics to visuals, giving the audience a greater understanding of the whole picture, which may also be relatable.

Editing will assist my group when putting all our filming together to make it flow, so that is it visually appealing for an audience to watch, whilst listening to the song. The video put together will give our audience a greater understanding of the song and the underlying emotions of the narrative, as well as the codes on conventions that we follow.