Magazine advertising is a powerful marketing tool. The purpose of a magazine advert is to promote the artist to a large target audience to improve their sales (eg. album, merchandise, concerts and so on) and present their current image. It allows the record label to promote themselves, the artist and feature artists. As a result they all become well known, which increases their target audience.
This magazine advert shown on the left portrays and promotes Nina Nesbitt's tour dates. To an audience she is a new and upcoming indie artist that needs to be publicised to create awareness to an audience. Currently she comes across as a niche artist that hasn't reached the 'viral' stage of her career, however gained more of a mainstream audience with her songs Stay Out when it joined BBC Radio 1's playlist.
When looking at the advert, the text and image shown are very much of a similar importance, it shows no particular dominant element as they take up an equal amount of space. This portrays to the audience that her image isn't dominant yet within the music industry, but she is working towards her goal of becoming well known. All of the tour dates displayed on the right are at typically small venues, connoting that she is still a niche artist that is not yet mainstream. However, the two websites displayed at the very bottom of the advert; Live Nation and Ticket Master are extremely well known and are used by millions. Due to Nina's performances typically being in small venues, she is able to really make an emotional connection with her audience, whereas at a pop or
rap concert held in a arena where is it overpopulated there is less of a connection, but more of a performance due to a high budget provided. The Lemon Tree in Aberdeen and London KOKO are typically small but vibrant and buzzing venues that are used for particularly alternative and indie artists, giving off a quirky atmosphere and entertainment scene. These small venues would attract a large young target audience, as ticket prices are affordable to enjoy an intimate performance.
The writing portrayed on the advert, aside from her name is informative; consisting of the tour dates and when the performances are and where they will be located. The informative style of language enables the audience to have an understanding of Nina Nesbitt as an artist, and where they can see her. The advert also informs the audience where they are able to purchase tickets, which is vital to get sales and which companies support her tour.
This advertisement promotes Nina Nesbitt as a quirky and fun character which represents her Indie style songs, connecting with her teenage target audience. Aside from promoting the venues and tour dates, it also promotes her image and personality purely through her makeup and style of clothing. Her style makes it easy to build a relationship with her chosen teenage target audience as she comes
across as average looking. She gives off a street image with her with her long, blonde back-combed hair which comes across as scruffy, but in fact suits her image matching the female indie artist style, for example Ellie Goulding's. Lightly blemished skin, winged eyeliner and mascara is used to cover up any common teenage blemishes, with the additional red lipstick and dark penciled eyebrows to add edge and become more eye catching to an audience. Nina is seen to be wearing an over-sized aqua and emmeralde green jumper with short denim shorts, an outfit that looks as if it's been bought from a common high-street boutique shop; something simple and affordable. I feel that her clothing will come across to audience members as being comfortable and laid-back, in relation to pop artists wearing extravagantly expensive materialistic clothing and items. Her clothing almost exposes that she's a simple artist with raw talent; she doesn't need to disguise her identity to prove herself, her songs shine through. Nina's image she promotes enables her audience and fans to mimic her style if they wished to, which builds a greater relationship.
I chose to to look at another indie artist to get an even greater understanding of the genre itself. Elizabeth Woolridge Grant, typically know as Lana Del Ray is an American singer songwriter that was signed for the first time by 5 Points Records at the age of 22. With her album 'Born to Die' released in January 2012, selling over 5 million copies and being the 5th best selling album conveys exactly how popular she is within the music industry. Although Lana Del Ray in an indie pop/ trip hop artist she appeals to a much larger scale audience than the typical individual niche size audience for these genres. Whereas due to Nina Nesbitt being not being as well known and as developed as an artist, her audience is on a much smaller scale.
Your analysis of the tour poster above, demonstrates a proficient understanding of how the artist appeals to an audience. You have analysed the advert well and have included some well chosen examples, to support the points that you have made. You have also focused on the indie codes and conventions well too.
ReplyDeleteTo develop this post, you need to focus on the relationship between the artist and the target audience in more detail and aim to include your second advert analysis and summary.