Tuesday, 19 November 2013

Photoshoot

It is extremely important to carry out a photoshoot when creating a digipak and magazine advert because promoting a artist through image is crucial, in order to sell they as a product/commodity.
As a group, before we carried out our photoshoot we all sat down together and discussed the where to shot and what shots to use whilst considering typical indie conventions. We hoped to make it relevant to our genre and song in order to use them in our digipak and magazine advert. At first we felt it may come as a challenge as there was pressure to fulfill and communicate to an audience of our chosen genre through cinematography, editing and mise en scene, therefore being able to gain fans. Therefore, this is the importance of carrying out a photoshoot; in terms of taking the artists image into consideration, making sure it follows the genres conventions and promoting them as a commodity, as well as promoting them as an artist that has musical talent.

The image on the right portrays Georgia sitting upon a wooden fence within a forest. We chose to use this location for the photoshoot as well as the performance as we felt that it really connotes her as an artist, and shows off indie characteristics. The fact that the colour black is included within the shots gives off that edgy vibe, something we wished to give off to our audience, making her that little bit little different in comparison to typical indie artists, therefore rebelling against the codes and conventions. The positioning was chosen to portray that she is just a down to earth individual with a passion for music, which is backed up through the use of iconography, being a guitar. The guitar is typically very indie and promotes her musical talent of being able to sing, as well as playing a musical instrument. Very often, when a guitar is used it gives off the impression to an audience that they've written their own song, like artists such as Ed Sheeran which in fact attracts a larger audience. The way she portrayed, with the background being a forest gives off a natural vibe, shots that are not overly manufactured, which again gives the impression of Georgia being natural with a talent of music, that this is the way in which we will sell her as a commodity.

Below will be some exemplar pictures that were also taken on the photoshoot:































The pictures will be used in both my digipak and magazine advert. 6 of the photos will be used on the individual slides of my digipak and one on my final magazine advert. For my original magazine advert a screen shot from our filming was used and is shown on the right. I felt that the photos taken on the photoshoot were a lot clearer and were of better quality. The photographs are well suited to what we as a group wished to portray to our chosen audience; and edgy indie artist.

Images that are typically conventional to the indie genre are very simplistic and are taken within naturalistic locations to appeal to that niche audience. It avoids taking any attention away from the commodity itself, as we wish for the artist to be the main focus. The music is personal and meaningful, which draws attention to the raw talent of the musician. This contrasts in comparison to pop, rap genres in the way they have a heavy focus on editing and making the artist seem very materialistic and rich. Within our photoshoot, we as a group wanted the photos and music video to reflect well together, creating a flow as we understood the importance of following certain indie codes and conventions in which an audience would typically expect. This understanding came from conducting relevant research into our chosen artist, Nina Nesbitt. The fact that we have included iconography, being the guitar educates our audience in having a better understanding about Georgia and her music; being very medolic and meaningful. The guitar is also very recognised within the indie genre, to the extend it is almost expected to appear, which promotes the genre instantly.

Within our photoshoot the group and I wanted to adopt similar conventions to the genre in the way Nina Nesbitt does, but also make Georgia a little more unique and eye catching in the way that we added an edge to her style, through behavior and clothing. Aside from that we didnt want to lose the typical indie conventions that in fact make them so successful, therefore choosing to carefully juggle the two. We brought Georgia back from her edgy self to also portraying her down to earth self that has a passion for music, that wishes to speak her true emotions. The song itself is very relatable to an audience, which therefore creates a strong, meaningful connection. This as a result creates an appeal for the current and a new audience, therefore succeeding in a competitive industry and genre.

The images taken portray our artist, Georgia to be a true and honest artist that sings with her heart. She is a relatable figure that has an edge, someone that people look up to and aspire to be. Georgia is seen to be in one outfit throughout as it connotes both sides of her, as well as following indie codes and conventions. Her outfit includes black elements of clothing to connote her rebellious side, a denim jacket with a tartan scarf to portray her sensitive indie side. The colouring of the scarf, red lipstick and dark eye makeup and of course the lyrics comes together swiftly to give the impression there are issues within the relationship and that her passion remains in her music and guitar. This outfit as a whole and her Dr.Martins come together as an outfit that typical teens wear to this day, therefore creating a relationship in the way that they can then relate to; as an individual, as well as an artist.

Below in an example of how our photoshoot photos, which are then used by myself and the group in photoshop can create a conventional product:

BEFORE











AFTER

1 comment:

  1. This post demonstrates an excellent understanding of why a photoshhot is essential to carry out. It is clear to see that you have clearly thought about the type of images that you wanted to take and the effect that it would have on your production.

    ReplyDelete